How Do I Find Landscaping Clients? (Pro Tips)

Landscapers are the unsung heroes of our society, quietly saving us from ourselves. If you have a green thumb and some experience in landscaping projects, you can make some extra money by working with homeowners and businesses to transform their yards into their own personal oases. 

But how do you go about finding these clients? Here are ten ways to drum up business for your landscaping service:

How to find customers for your Lawn Care Business
Understanding your target audience is key to finding new landscaping clients.
Online marketing strategies like social media and content marketing can be effective for attracting new customers.
Customer reviews and testimonials are important for building trust and credibility.
Offering additional services like home renovation or deck building can help differentiate your business from competitors.
Creating a high-quality website with informative content and clear calls-to-action can help convert website visitors into customers.

1. Start With Your Own Yard

You can start by improving your own yard and making it look nice.

Then, when you meet a new neighbor or client and they ask why your yard looks so good, you can tell them all about how great it is to have a landscaper who will make their yard look just as great. You might even be able to give them some ideas for what they could do with their own gardens or lawns.

This is a great way to get started because this means there will be no need for advertising you’ll have plenty of business coming in from people asking for help with their yards!

Finding clients for plumbing services and landscaping requires understanding how to engage with potential customers. Learn more about how to get a plumbing contract in our detailed guide on getting a plumbing contract.

2. Create Your Pitches

As you prepare to create your pitches, take a moment to think about your brand. How would you describe yourself in 3 words? What do those 3 words make you think of? Is there a feeling they evoke? 

Now that you have that down, it’s time to create an elevator pitch. An elevator pitch is a short and simple explanation of what your business does and why someone should hire you. You should be able to explain your business in five minutes or less so keep it concise!

Here are some tips for creating an effective elevator pitch:

Use simple language that everyone can understand—not industry jargon!

Be able to explain what makes your business unique (or better) than any other landscaping company out there. 

If there’s more than one thing, list them out and pick the most important one first followed by the next most important one…etc., until all of them have been covered. It may seem like overkill but trust me on this one; no one wants their time wasted so don’t assume anything at all!

Creating Your Pitches

Key PointsDescription
Think About Your BrandTake a moment to think about your brand and how you want to be perceived. What are three words that describe you?
Consider the MeaningConsider the meaning behind the three words you’ve chosen. What do they make you think of? Is there a feeling they evoke?
Use Your PitchUse your three words and the feelings they evoke to create a pitch that’s authentic and memorable. Make sure your pitch speaks to the needs of your customers.

This table provides a simple framework for creating effective pitches that align with your brand and resonate with your target audience.

3. Offer Referral Rewards

Your best customers are your greatest asset. The more satisfied you keep them, the more likely they are to refer others. It’s a win-win situation that can help you grow your business without having to invest in expensive advertising campaigns or print collateral like brochures and flyers.

Reward referrals with a referral reward program. This is essentially a system of rewards given out by landscapers in exchange for referrals or recommendations from their existing clients. There are several ways that landscapers can do this:

  • Track referrals by name through an online form or a spreadsheet template
  • Review the number of new leads within a certain time period (monthly)
  • Create a tiered structure based on how many times someone has referred someone else (the third time’s the charm!)

A referral reward system doesn’t necessarily have to be tied into an existing service package—it can simply be tied into general satisfaction levels with your company over time, which will increase as both parties continue working together successfully!

As a landscaper, you want to make sure that potential customers understand the advantages of using your services. Check out our article on the benefits of plumbing to learn how to communicate the advantages of your services to customers.

4. Write Blogs and Articles

You can also get your name out there by writing blogs and articles. This is a great way to show potential clients that you are an expert in your field, while also getting their name on the radar of other people who will be looking for landscapers.

Write about topics that are relevant to your business, like how to maintain a green space or what types of plants thrive in a specific climate. 

Write about topics that are relevant to your client’s business, like how effective different types of ads have been for them or what marketing strategies have been most beneficial for their company as a whole. 

Or write about topics that are relevant to the industry as a whole, such as tips on keeping up with technology trends or ways businesses can save money by recycling materials more effectively (which could help attract customers).

The key here is not only making sure that what you’re writing is interesting but also ensuring it’s something people will want to read—and then posting it somewhere where they’ll see it!

5. Hold Workshops

Now, let’s talk about how to hold a workshop.

There are three types of workshops that you can offer:

A “How To” workshop—this is where you teach your clients how to do the things that they need help with. For example, if you want to help people create better gardens, then a “How To Create Your Own Garden” workshop would make sense. 

Or if your specialty is making natural home remedies for common ailments such as sore throats and colds, then perhaps a “Natural Remedies That Will Cure What Ails You!” class would be useful for your audience.

The important thing about these kinds of classes is that they give people specific information on what they need help with and what steps they need take in order to achieve their goals (or solve their problems). 

The more specific this knowledge is, the more valuable it becomes because now everyone who takes your class will know exactly what steps they should take next time instead of just having general ideas or guesses. This makes it easier for them in future situations!

Designing a home renovation requires careful planning and consideration. If you’re a landscaper who offers home renovation services, take a look at our guide on designing a home renovation project to learn more about the process and best practices.

6. Network on Social Media and Offline

Social media is a great way to connect with potential clients. You can use your social media profiles to share your content, build your brand, and share information about yourself as an expert in the field.

You can also leverage your online presence to build relationships with potential clients before you actually meet them in person (or even if you never meet them). 

For example, if someone is following you on Facebook or Instagram, they’re more likely to trust what it is that you have to offer because there’s a level of familiarity already established between the two of you since they’ve been following along with what’s happening in your life for some time now.

Here are some examples of platforms where landscaping companies can market their services:

Networking on Social Media and Offline

Key PointsDescription
Use Social MediaSocial media is a powerful tool for connecting with potential clients. Use platforms like LinkedIn, Twitter, and Instagram to share your content, connect with other professionals, and showcase your expertise.
Build Your BrandUse social media to build your personal brand by sharing high-quality content, engaging with your audience, and highlighting your unique selling points.
Attend Networking EventsAttend networking events and conferences in your local area to connect with other professionals and potential clients. Remember to bring business cards and introduce yourself in a confident and engaging way.
Speak at EventsSpeaking at industry events is a great way to showcase your expertise and build your reputation as a thought leader in your field. Reach out to conference organizers and pitch yourself as a speaker for upcoming events.
Volunteer in Your CommunityVolunteering in your community is a great way to network with other professionals and potential clients while making a positive impact. Look for opportunities to get involved with local organizations and events that align with your values and interests.

This table provides actionable tips for networking both online and offline, including how to use social media to build your brand and connect with others, ways to attend and speak at events to showcase your expertise, and the benefits of volunteering in your local community.

7. Post on Craigslist and Other Classifieds

If you’re a landscaper, Craigslist is one of the best ways to find clients. It’s free and easy to post ads on the site, and it reaches an audience that is actively searching for services like yours. 

In addition to Craigslist, there are other classifieds sites where you can post your ads as well.

You should be as specific as possible in your ad so that potential customers know exactly what they’re getting when they contact you. When writing an ad for your landscaping business:

  • be sure to include the size of lawns or yards that you can handle
  • mention any specialties or certifications that make your company stand out from others
  • include both daytime and evening phone numbers so potential customers have options when choosing their time frame

As a landscaper looking to expand your services, offering home improvement projects can be a smart choice. Check out our guide on how to do home improvement projects to learn about the different types of projects you can offer and how to get started.

8. Advertise in the Paper, on Radio, or Online

If you’re ready to start advertising your landscaping services, there are a number of ways to do it. If you have access to the local paper, consider placing an advertisement there. You can also place an ad on the radio station that airs in your area. If not, look into online options like social media and email marketing.

If none of those sound appealing, then simply use your website or email list!

9. Tag Vehicles with Company Info and Ads

There are several ways to advertise your services:

Use a magnetic sign. This is the easiest way to advertise your services, and it’s also one of the most effective. You can place these on any car or truck, and they’re especially effective because they’re visible to everyone who drives by your business.

Use a window banner. If you have an office building or storefront, consider hanging a window banner from the front of the building that advertises what kind of landscaping services you offer and includes contact information so potential clients know how to get in touch with you after seeing it!

Place ads on vehicles using magnetic car door signs. These signs can be placed on vehicles parked outside of businesses or homes like garages or driveways so others who see them will know what kind of work their neighbors have done with said company–and hopefully think about calling this same company themselves when they need similar work done!

Building a deck can be a valuable service offered by many landscaping companies. To learn how to build a deck for home improvement projects, check out our detailed guide on building a deck for home improvements.

10. Team Up with Lawn Care Services to Bid on Jobs Together

If you’re a lawn care service, consider teaming up with other companies that offer complementary services. 

For example, if you’re in charge of mowing lawns and your neighbor is an expert at edging sidewalks and curbing driveways, the two of you could offer a discounted rate for customers who use both of your services.

Another way to attract new clients: bid on jobs together. You might have a lot more competition than just one company but if it means landing an account then it’s worth doing! 

You can also consider offering maintenance contracts for established gardens as well as new installations. These are great ways to secure steady work for yourself once you’ve built up an impressive client base

11. Offer Maintenance Contracts for Established Gardens

Maintenance contracts are a great way to keep your clients happy while you build up your business. 

A maintenance contract is essentially an agreement between client and landscaper, where the landscaper agrees to provide a set number of services during a set amount of time in exchange for a specified fee.

As with all other aspects of working with clients, it’s important that you clearly communicate what’s expected out of this arrangement and why it benefits both parties. 

The client will get regular service from someone they know who can be relied upon; they won’t have to worry about finding another company if yours goes under or loses interest in their project. 

As for yourself, having many long-term clients means more steady income than relying on one-off jobs for cash flow—which is crucial if you want to grow your business beyond just getting by financially!


Now that you know some of the best methods for getting landscaping clients, it’s time to get started! The first thing you should do is look at your own yard and see if there are any areas that need attention. 

This will help get you into the mindset of looking for jobs and seeing potential work everywhere. Once you have taken care of your own lawn, start reaching out to others in your neighborhood or community who might need help with their gardens too.

Further Reading

Here are some additional resources for getting more landscaping customers:

How to Get Landscaping Customers – This article provides tips for using online marketing, networking, and referrals to get more landscaping customers.

Beyond Basic Landscaper Marketing: 10 Advanced Tips to Get Landscaping Customers – This blog post offers advanced marketing tips and strategies for landscapers to attract more customers.

5 Simple Landscaping Marketing Tips (That Work) – This article provides five easy-to-implement marketing tips that can help landscapers attract more customers.


What are some good marketing strategies for landscapers?

Landscapers can use a variety of marketing strategies, including online advertising, social media, content marketing, and referrals, to attract new customers. It’s important to understand your target audience and their needs to create effective marketing campaigns.

How can I use social media to attract more landscaping clients?

You can use social media platforms like Facebook, Instagram, and Twitter to showcase your work, share customer testimonials, and engage with potential clients. Make sure to use high-quality photos and post regularly to keep your audience engaged.

What are some key elements of a successful landscaping website?

A successful landscaping website should have a clean and modern design, clear calls-to-action, high-quality images of your work, and informative content that speaks to the pain points and needs of your target audience.

How important are customer reviews for attracting new landscaping clients?

Customer reviews are very important for attracting new clients, as they help build trust and credibility. Encourage satisfied customers to leave reviews on sites like Yelp and Google My Business, and make sure to respond to negative reviews in a professional and helpful manner.

How can I differentiate my landscaping services from competitors?

To differentiate your landscaping services from competitors, you can highlight your unique selling points, such as specialized expertise in a certain type of landscaping or exceptional customer service. You can also offer additional services like home renovation or deck building to broaden your service offerings.